Register Now! 

Competition among universities to attract prospective students is increasing. Most universities have already or are currently undergoing a major digital transformation at their institutions. But what’s next? In order to remain competitive and to evolve with the sector’s increasing digital marketing maturity, universities have had to explore new areas such as customer and user experience, mapping the customer journey and leverage their existing resources to improve lead generation and student acquisition.

The Maximising Digital Marketing Strategies for Higher Education conference will address what’s new with the digital revolution in the higher education sector, to set delegates on the right path towards a successful digital marketing strategy in their institutions.

You will learn how to

• Collect, segment & interpret data to map the customer journey
• Develop agile & responsive digital marketing through the user experience
• Effectively lead a digital transformation to maximise ROI
• Leverage existing resources to improve lead acquisition & student recruitment

>Download the event program

Hear from a terrific lineup of speakers including:

• Chaminda Ranasinghe, Chief Marketing Officer, RMIT University
• Stephanie Jackson, International Marketing Manager (Digital), Griffith University
• Mark Lillis, Deputy Director, Marketing & Communications Unit, University of Technology Sydney
• Aaron Collyer, Head of Digital & Creative, University of Western Australia

+ Many more.

Download the event program to see the full speaker lineup